How Proflowers Changed Flower Delivery and Continues to Deliver Moments That Matter
Proflowers was built on a simple but transformative idea: deliver fresh flowers directly to the consumer, no matter where they live.
Founded in 1998, Proflowers pioneered direct-to-consumer boxed flower delivery and helped make fresh flower gifting accessible nationwide. By delivering flowers directly to recipients, Proflowers expanded delivery reach to most zip codes in the United States while introducing a new standard for convenience, freshness, and selection. This expanded access to flower gifting nationwide, making it easier than ever for customers to celebrate birthdays, anniversaries, new beginnings, and everyday moments of connection.
The innovation wasn't simply about shipping flowers in a box. It was fundamentally rethinking how flowers move through the supply chain and arrive in consumers' homes. By pioneering a direct-to-consumer model, Proflowers helped challenge long-held assumptions about what flowers could endure in transit, opening new possibilities for freshness, accessibility, and scale.
The approach not only transformed flower delivery but also expanded access to specialty stems, exotic varietals, and contemporary floral styles that were once difficult for consumers to reliably purchase. Proflowers helped bring trend-forward floral design into the mainstream, making contemporary styles more accessible year-round.
Over the years, Proflowers has become one of the most recognized names in flower delivery. The brand's influence has extended well beyond the floral category through notable partnerships and spokespersons including NFL legend Troy Aikman in 2019. Proflowers has also earned recognition from major national media outlets and gift guides, including Oprah Daily, Forbes, Rolling Stone, and USA Today, helping introduce the brand to millions of consumers seeking thoughtful and memorable gifts. The brand has also demonstrated a knack for creating culturally relevant moments, perhaps most famously with the viral Kentucky Fried Buckquet Mother’s Day collaboration with KFC in 2022, which generated widespread buzz and sold out quickly, proving that flowers can still surprise, delight, and capture the conversation in unexpected ways.
Today, customer feedback reinforces the value of the model Proflowers helped pioneer. Customer reviews frequently mention fresh flowers, broad selection, and dependable delivery. One customer described the experience as "easy and seamless," while another praised the flowers for arriving "fresh and beautiful." Many return to Proflowers for life's most important occasions, from birthdays and anniversaries to expressions of sympathy and gratitude.
More than two decades after helping reshape flower delivery, Proflowers remains focused on the same mission: making it easier to connect through flowers. By combining fresh blooms, thoughtful design, and broad nationwide reach, the brand continues to help customers turn up for the moments that matter. Big or small, planned or last-minute. Proflowers’ modern arrangements make it easy to send a thoughtful gift that feels personal and looks effortlessly stylish.
What Makes Proflowers Unique?
In many ways, Proflowers did for flowers what brands like Warby Parker, Harry's, and Casper did for eyewear, razors, and mattresses. By challenging long-standing assumptions about how products could be sourced, shipped, and experienced, Proflowers helped modernize flower gifting for a new generation of consumers. The brand pioneered a more direct, accessible approach that expanded nationwide access to fresh flowers while reshaping expectations around convenience, selection, and value.
Proflowers combines direct shipping, nationwide accessibility, and a modern approach to floral design. By pioneering boxed flower delivery and helping expand access to fresh flowers across the country, Proflowers helped reshape how consumers shop for flowers and continues to make meaningful gifting easier, more convenient, and more accessible. Because…Flowers. They’re Our Thing.
Proflowers at a Glance
Founded in 1998
Pioneer of direct-to-consumer boxed flower delivery
Expanded flower gifting access nationwide
Delivers to most zip codes in the United States
Featured by Oprah Daily, Forbes, Rolling Stone, and USA Today
Partnered with brands including KFC
Known for fresh flowers shipped directly to the recipient