Usually, when you give a business gift, the intention is to either thank someone for giving you their business or as a promotional tool. It’s a little dicier than giving a present to a friend, where you can get away with nearly anything. After all, the last thing you want to do is offend a potential future client! Make sure that your client’s company doesn’t have a no-gift policy before sending one, but if you get the go-ahead, here are a few things to consider before you send it along.
If you had the opportunity to interact with a specific person while you were doing business, see if you can’t remember something about them. Maybe they have a bit of a sweet tooth, in which case a box of cookies or a case of brownie pops is going to go over extremely well. If they noted at some point that they loved roses, you’ve got your work cut out for you! Being an attentive listener is a great way to facilitate business and show that you’re serious about what you do, and these qualities will both be reflected on you when you send that perfectly personalized gift.
It’s not a bad idea to work a thank-you note into your present as well. If you’ve decided to send them flowers, this is a great way to jog the recipient’s memory. However, if you’re mailing the gift yourself, including a handwritten letter is going to go over really well. Remember, you want to be as personable and memorable as possible, so go the extra mile and whip out that pen that’s been gathering dust all these years.
Remember, the holiday season is the perfect time to send a business associate or client a thoughtful gift to let them know how much you appreciate their business. Baskets of fruit, wine or delicious cheeses make an elegant and appropriate gift idea.
Perhaps most important is being timely! Try to send your present as soon as possible. The longer you wait, the more apathetic you’re going to seem, and you want to come off as detail-oriented and eager to please. This isn’t a very difficult thing to do – simply write yourself a little reminder in your daily calendar. Otherwise, just shell out for expedited shipping and your gift will arrive on-time. It may cost a bit extra, but the peace of mind you’ll have makes it more than worth it!